Erifili Gounari is a 26 year old entrepreneur / writer / public speaker / creative director /  marketing strategist based in London.

She is the CEO and Founder of The Z Link, the global creative agency for Gen Z-focused marketing strategy, social media, market research, and content production.

With their team of 20+ young marketers and creators, they have helped brands such as IKEA, Deloitte, Pepsi, Hearst, Miniso, the UN, and more.

As an active voice in Gen Z culture, social media, and careers, Erifili is listed on Forbes 30 Under 30, and featured on publications like Business Insider, Inc, NBC News, CNBC, Fast Company, Wall Street Journal, and more. For press and public speaking enquiries, check out this page.

Erifili’s writing and content focuses on all-things happiness, self-belief, and fulfilment. She writes the best-selling Substack blog ‘Crystal Clear’ with 40,000+ subscribers in over 160 countries, that consistently ranks among Substack’s top Philosophy publications. Her content can also be found on Instagram and TikTok, sharing tools and insights that inspire thousands to go after their dreams and design fulfilling lives.

Erifili’s first book, Design Your Life: Your Career, Your Way, was published in October 2024 by Kogan Page. It is a guide for anyone who wants to build a career that offers them freedom, ownership, and flexibility. It guides readers through building their own unconventional career path that doesn’t necessarily fit inside a box. It is available at multiple retailers around the world.

Outside of her entrepreneurship and writing work, you’ll find her co-hosting the Espresso Epilogues podcast on books and philosophy, and doing photography & videography projects.

For any enquiries, please don’t hesitate to reach out here!