Erifili Gounari is a 25 year old entrepreneur / creative director / photographer / writer / marketing strategist / public speaker.
She is the CEO and Founder of The Z Link, the global creative agency for Gen Z-focused marketing strategy, social media, market research, and content production.
With their team of 20+ young marketers and creators, they have helped brands such as IKEA, Deloitte, Pepsi, Hearst, the UN, and more.
As an active voice in Gen Z culture, marketing, and careers, Erifili has been listed on Forbes 30 Under 30, and featured on publications like Business Insider, Inc, NBC News, CNBC, Fast Company, WSJ, and more. For press and public speaking enquiries, check out this page.
Erifili is the author of Design Your Life: Your Career, Your Way, published in October 2024 by Kogan Page. It is a first-of-its-kind guide for anyone who wants to build careers that offer them freedom, ownership, and flexibility, in the digital age. It is available at multiple retailers around the world.
Erifili co-hosts the Espresso Epilogues podcast on all-things books and philosophy, and writes the Substack publication ‘Crystal Clear’ where she shares lessons on creating a happy life.
For any enquiries, please reach out here.
What people say about “Design Your Life”:
Isabel Berwick, Host of the Financial Times Podcast ‘Working It’ and author of The Future-Proof Career
"A lot of what gets passed on as 'good careers advice' is based on 20th-century corporate careers.
Few experts have been able to capture, distil and pass on what matters in today's always-online world. Design Your Life is the book to fill that gap.
Erifili is talking to her Gen Z peers, but her book is also a must-read for anyone who is curious to understand how we can make the most of our unique skills and qualities, while harnessing the exciting new tech-driven possibilities for a long-term and fulfilling working life."
Paul Scherer, Chief of Staff at Augment.Org
"Design Your Life is a wake-up call. It's the alarm clock you didn't know you needed, ringing loudly in the era of remote work and creator economy. Ignore at your own risk."
Goodreads review:
"My career path has taken quite a drastic turn and I feel confident going into my next step because of this book and Erifili’s wonderful words of wisdom! This has the potential to change lives, and for a book to do something like that is pretty incredible."
Amazon UK
Amazon US
Waterstones
Barnes & Noble
Kogan Page
Foyle’s
Readers outside of the UK and US can buy the book on the official Kogan Page website with worldwide shipping, or look online to see which local retailers stock it.
Use code DESIGNYOURLIFE on Kogan Page for 20% off!